Mobile is where your buyers are:
According to SimilarWeb's State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now from mobile devices. Mobile traffic in Q4 was roughly 49 percent, on average, for these top sites.
According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones or tablets and 34 percent is viewed on a desktop.
For the first time ever there are more gadgets in the world than there are people, including a growing number that only communicate with other machines, according to data from digital analysts at GSMA Intelligence. The number of active mobile devices and human beings crossed over somewhere around the 7.19 billion mark.